Resources & Services

• Blog
  
  
• Example of press release page that uses a content management system
  
  
• How Does a Search Engine Work?
  
  
• Sell Online - eCommerce
  
  
• Open Realty Module
  
  
• Photo Gallery Module

Why Your Website Content Should Be Current

You have spent months pulling together content for your website; hiring copyrighters, taking photos and writing descriptions for all of your products and services. Now that your site is live, you can relax, right?

Just because your site is live, does not mean that you can stop putting time and effort into it. It is important to keep your site updated with any price changes, specials you may be running, contact information changes and general content. Why would a user return to your site if your content is always the same? Give your clients a reason to keep coming back to your website by providing fresh content.

Search engines like changing content as well. If your site content has been the same since 2000, then search engines are going to assume that it is old content and therefore not relevant to most searches. In fact, search engines may just stop reaching out to your site after awhile if the content never changes. But if you have quality content that changes frequently, and is filled with enriched keywords and links, the search engine spiders will find this and keep checking back to see if you have new content.

Look through your site. Is there any more information you can add about a product or service? Do you want to change your prices to accommodate your clients in our current down economy? Are you running any specials or promotions right now that you can advertise on your site? If your products or services change seasonally, are they updted on your site? What about frequently asked questions? Can you add a page for FAQ or add more questions and answers to an existing FAQ page?

It is important to keep all of your site content up-to-date, but how do you make frequent text updates if the content on your site does not change very often? You get yourself a blog! If you have a business, then you probably know a little something about your business niche - write about it. Make sure you add in keywords, links back to pages on your site and most importantly that what you write is quality content that relates to your business and can be useful to others. A good example of adding a blog to a website is our own BigforkWEB blog. We can add RSS feeds and social bookmarks to help get your content out to the public and search engines.

Another way to frequently update your site is to add a news or press release page to your site. BigforkWEB can create a content management system that will allow you to add in your own content to these pages.

Please call us at 406.837.3334 to discuss updates, blog/news page additions or any ideas you may have for keeping your site updated and fresh.