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Website Development, Website Design, Website Hosting, eCommerce and Search Engine Optimization in Bigfork, Montana
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Flathead Beacon - Mark Riffey
This is the first in a series of articles about the use of technology for marketing purposes - by businesses in the Flathead.
The easy one to select first is the real estate business. Why? Because the market is supposedly down and just about every real estate firm has a site.
However, I'm troubled by what I found and almost wonder if folks are taking their websites seriously. Given that we live in a resort area outside of Glacier National Park, you can't just assume that because the locals don't care (a mistaken assumption, I think) that your site doesn't matter.
I looked at numerous local real estate websites and found these things:
All of these sites had a few critical things missing:
I suspect a lot of the above is caused by depending on the broker's national affiliation for websites. Many are fill-in-the-blanks websites with little localized content or regional information. Even agencies that are not affiliated with national firms were missing most of this stuff.
The problem with using templates that BigRealEstate offers is that the successful, smart agent can't stand out from a crowd of starving, Tercel-driving agents who are working two other jobs and selling every other weekend. Surely you don't want me selecting you out of the Yellow pages. You want me to know, long before I sell a house, who I insist upon using and why.
If you are that agent selling only on the weekends, you definitely should be taking notes.
If you're doing well in the real estate business (smart ones do well regardless of the economy), you have to be asking: Why is this important? Because people who choose a real estate agent should be - if you do things right - choosing an agent for life. How many sales is that for you? How many sales is that for referred friends?
It's not about the technology, it's about the clients.
However, the tech stuff speaks to the younger crowd, and to the web-savvy crowd.
Right now, the field is wide open for the person or business that steps up.
If you aren't in the real estate business - you should be looking at your site through a very similar lens. Don't discard the conversation just because you aren't a Realtor.