The web is based around links. Links that open doors to different pages in your website and links that open up your site to other sites. If you want users to follow the links on your site, you have to make them feel safe and...
View ArticleMillions of people are interacting on the web all over the world, every day. The internet has become a global community of social connections, niche information and group discussions. If you are an expert in your field or know enough to intelligently write about your...
View ArticleSearch Engine Optimization (SEO) is a set of practices that help consumers find you by improving your site’s visibility to search engines such as Google. Why Should You Invest in SEO? The days of people pulling out a phone book to find a local coffee...
View ArticleA client with a new website recently contacted me with a question that frequently confuses many. When she typed her company search terms in Google, her business not only showed up in the natural listings, it also showed at the top of the page, with...
View ArticleWriting for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information. Here are 10 best practices for writing and formatting content for the web: Use Upside-Down Pyramid Style Just...
View ArticleNatural Search Engine Optimization (SEO) or Organic Search Engine Optimization are words you’re probably hearing quite often these days. We receive a lot questions about SEO and natural (or organic) versus paid options. So we decided it would be great to clarify these two different...
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