Blogging Benefits: Starting Your Own Blog

By Dani McKean | June 22, 2010

A blog is short for web log. It is a type of website or part of a website frequently updated with commentaries, news & events, educational material, videos and more. Readers can comment on posts and discuss post topics with other readers. Having, and more...

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Writing Great Links

By Dani McKean | June 22, 2010

The web is based around links. Links that open doors to different pages in your website and links that open up your site to other sites. If you want users to follow the links on your site, you have to make them feel safe and...

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Writing & Formatting Web Content

By Dani McKean | October 21, 2009

Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information. Here are 10 best practices for writing and formatting content for the web: Use Upside-Down Pyramid Style Just...

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Avoiding Blacklisting while Maintaining Good SEO Policies

By Carrie Short | December 2, 2008

Google is currently the most popular search engine in use (responsible for over 60% of web searches [1]). This means the amount of traffic your website gets largely depends upon your Google rank. In order to improve their rank, many websites look into Search Engine...

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