You’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets. Now you need to be prepared for speaking directly to the media.
Although this is the last part of our three part press release for search engine optimization series, this isn’t the last item on your list. It’s imperative you prepare your statements to the media before you send it out. You may receive phone calls, emails and in-person interviews in front of a video camera. You must be prepared! (more…)