Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information.
Here are 10 best practices for writing and formatting content for the web:
- Use Upside-Down Pyramid Style
Just like newspaper writing, add the most important info up top because there is a good chance readers will not read the whole page.
- Keep Content Concise
Web users are impatient so get to the point!
- Use Simple Language
Because users are scanning your pages in a quick manner, unnecessary jargon and uncommon vocabulary can slow the user down or even turn them away. Also remember you have a large audience of various education levels, so it is best to keep language simple for all to enjoy. (more…)