This post is the final post in our 3-part series discussing the importance of focusing your website on your clients. This article will touch on some content basics for two very different types of website genres: an alternative music band website and a company that sells bedding.
Content is why users are on your website. You may have a nice looking site that is well laid out, but if there is no substance, users have no reason to stay on, or return to your website.
Your content should help new users decide if your product is the right choice for them. Many consumers turn to the web to research products and services before purchasing. They are not looking for an interruptive, hard-sell advertisement. Users just want more information on the product, great customer service if they have questions, and an easy and secure way to buy once they have decided to purchase. (more…)