You’re a business owner with a great website. You sell your product online and your objective is to increase online sales. How do you go about this without breaking the bank? One part of your strategy… write and distribute an optimized, electronic press release.
What exactly is a press release?
One definition from Dictionary.com defines press release as “a statement prepared and distributed to the press by a public relations firm, governmental agency, etc.”1 It’s also defined as “An announcement of an event, performance, or other newsworthy item that is issued to the press.”2 (more…)












