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Natural Search Engine Optimization (SEO) or Organic Search Engine Optimization are words you’re probably hearing quite often these days. We receive a lot questions about SEO and natural (or organic) versus paid options. So we decided it would be great to clarify these two different and complementary methods of SEO to help you better understand what it all means. (more…)
You’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets. Now you need to be prepared for speaking directly to the media.
Although this is the last part of our three part press release for search engine optimization series, this isn’t the last item on your list. It’s imperative you prepare your statements to the media before you send it out. You may receive phone calls, emails and in-person interviews in front of a video camera. You must be prepared! (more…)
In our first post, we discussed why a press release can help with Search Engine Optimization (SEO) and the basics of how to write a press release. In Part 2, we will discuss how to distribute your press release. Part 3 will talk about what happens after your press release is sent and how to prepare for media inquiries.
Now that you have written a press release or had a professional write it for you, it is time to distribute it. Below are a few tips for how to properly distribute your press release: (more…)
You’re a business owner with a great website. You sell your product online and your objective is to increase online sales. How do you go about this without breaking the bank? One part of your strategy… write and distribute an optimized, electronic press release.
What exactly is a press release?
One definition from Dictionary.com defines press release as “a statement prepared and distributed to the press by a public relations firm, governmental agency, etc.”1 It’s also defined as “An announcement of an event, performance, or other newsworthy item that is issued to the press.”2 (more…)
The main purpose of your website is to convey information, whether that is the service you provide, office hours or price of your products. If a visitor can’t read or find the information then the website isn’t doing its job.
I have no visual impairment, so theoretically I should be able to read all content on the web. However, I find—and I’m sure other frequent web users notice—that there are some color combinations that you can barely glance at before your eyes scream at you to look away.
Multi-colored neon-text is especially difficult for me to read ( Neon Green Example). There just isn’t enough contrast between the text and the background for easy reading. If I squint I can read the colored text in the parentheses, but can you imagine having to read a whole page in this color. You can do it given time, but you certainly can’t scan through the text as easily as if it were black text on a white background. (more…)
Anyone with an email account has received spam at one point or another; whether it be from Nigerian Princes in need of economic assistance or an add trying to sell you medication. Generally spam is easy to identify, but occasionally an email will filter through that might convince you it’s legitimate. However, you should be wary of any unsolicited emails in your inbox. (more…)
Google is currently the most popular search engine in use (responsible for over 60% of web searches [1]). This means the amount of traffic your website gets largely depends upon your Google rank.
In order to improve their rank, many websites look into Search Engine Optimization (SEO). SEO is the practice of structuring a website to increase its visibility to search engines. Keeping SEO in mind while building your website can improve your rank as well as improve the general user experience on your website. Many of the things a Search Engine is looking for—from well structured content highlighting keywords and phrases, clearly defined text links, and the use of header tags—will make it easier for users to scan through your page and find what they are looking for as well. Good SEO tends to overlap with W3C Web Content Accessibility Guidelines which means increased accessibility to people with disabilities [2]. (more…)
One of the most common questions posed by website owners is, “Why doesn’t my site come up on Google yet?” We all know it’s important to appear in search engine results, and everyone wants it to happen right away. Understanding how a search engine actually works is the first step towards understanding what can get your website to “show up” in the results.
Search engines are special websites that exist to help people find information available on the hundreds of millions of other sites on the World Wide Web. There are differences in the ways various search engines work, but they all perform three basic tasks: (more…)
There’s a biting morning chill in the air and even though most of our days are filled with sun we can feel the change in season. In Kalispell the street cleaning to pick up fallen leaves has already begun, which is fortunate because my trees decided winter began last weekend. If you haven’t started already you might want to think about winterizing your home.
At my house we’re pulling out the mower and weedeater for one last cutting, pruning the raspberries and other plants, changing our heating filters and cleaning out our garage to make room for the barbeque and other summer gear.
I’ve been living in an apartment for the last few years, so I didn’t exactly know all the steps to winterizing my home. Below is a list of resources I used to get up-to-date on how to winterize your home and yard.
