Search Engine Optimization (SEO)

Archive for the ‘Search Engine Optimization (SEO)’ Category

Google Places - Help your business stand out!

Friday, October 14th, 2011

Claim Your Listing!

Have you heard about Google Places?

Google Places offers a service that helps your business stand out in local search results and increases your place ranking. 97% of consumers search for local businesses online: you can increase your chances that they find you when they need you with Google Places for business. Using the web user’s IP address and the advanced search algorithms, Google determines where a web user is located and delivers results that are appropriate for their area first.

Let’s look at how it works …

(more…)

Tags: Bigfork Web, blog, good links, google, Natural Search Engine Optimization
Posted in Search Engine Optimization (SEO), Website Maintenance | No Comments »

Blogging Benefits: Participating In Other Blogs

Friday, October 15th, 2010

Now that we know the benefits of starting your own blog, let’s go over the benefits of participating in other blogs.

You can increase traffic to your website or blog by contributing to blogs that are in a field related to your own, and contain quality content. Comment on other peoples’ posts and share your expertise. In your comments you can add a link to your website and direct readers of that post back to your own website or blog for more information on that particular subject.

The major benefits of being active in other blogs are the same as the benefits of creating your own blog, but for different reasons. (more…)

Tags: blogging, blogs, search engine optimization, seo
Posted in General, Search Engine Optimization (SEO) | 1 Comment »

Blogging Benefits: Starting Your Own Blog

Tuesday, June 22nd, 2010

A blog is short for web log. It is a type of website or part of a website frequently updated with commentaries, news & events, educational material, videos and more. Readers can comment on posts and discuss post topics with other readers.

Having, and more importantly maintaining a blog, is an inexpensive marketing tool that has 3 major benefits: (more…)

Tags: blog, blogging
Posted in General, Search Engine Optimization (SEO), Usability/Accessibility, Website Maintenance | 1 Comment »

Writing Great Links

Tuesday, June 22nd, 2010

The web is based around links. Links that open doors to different pages in your website and links that open up your site to other sites. If you want users to follow the links on your site, you have to make them feel safe and confident in clicking the link. Let them know what to expect when they click on it.

The text used in a link is very important for usability, accessibility and search engine optimization. Link text should be descriptive, clear and concise. (more…)

Tags: click here, good links
Posted in General, Search Engine Optimization (SEO), Usability/Accessibility | No Comments »

Get Social & Participate in Your SEO

Friday, June 4th, 2010

Millions of people are interacting on the web all over the world, every day.

The internet has become a global community of social connections, niche information and group discussions. If you are an expert in your field or know enough to intelligently write about your subject, get your company name and website out there by getting involved in blogs, YouTube and social networking.
(more…)

Tags: Natural Search Engine Optimization
Posted in Search Engine Optimization (SEO) | 1 Comment »

What is Search Engine Optimization?

Friday, June 4th, 2010

Search Engine Optimization (SEO) is a set of practices that help consumers find you by improving your site’s visibility to search engines such as Google.

Why Should You Invest in SEO?

The days of people pulling out a phone book to find a local coffee shop are slowly diminishing. A survey by internet data firm comScore in 2007 found that 60 percent of consumers use the web as their first-line tool to search for local businesses. Therefore, not only should your company be on the web, but your website has to be visible to search engines, via SEO, so consumers can find you. (more…)

Posted in Search Engine Optimization (SEO) | 1 Comment »

Why is My Google Listing Wrong?

Monday, November 16th, 2009

A client with a new website recently contacted me with a question that frequently confuses many. When she typed her company search terms in Google, her business not only showed up in the natural listings, it also showed at the top of the page, with other like businesses in the Bigfork area, next to a map. Unfortunately, the information displayed when she clicked on that listing was incorrect.

This is a common question, and easy to fix. In fact, as a business owner you should check this yourself and see if your business info is correct!

(more…)

Tags: google, local, search engine optimization
Posted in General, Search Engine Optimization (SEO) | No Comments »

Writing & Formatting Web Content

Wednesday, October 21st, 2009

Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information.

Here are 10 best practices for writing and formatting content for the web:

Use Upside-Down Pyramid Style
Just like newspaper writing, add the most important info up top because there is a good chance readers will not read the whole page.
Keep Content Concise
Web users are impatient so get to the point!
Use Simple Language
Because users are scanning your pages in a quick manner, unnecessary jargon and uncommon vocabulary can slow the user down or even turn them away. Also remember you have a large audience of various education levels, so it is best to keep language simple for all to enjoy. (more…)

Tags: search engine optimization, text format, usability, web content
Posted in General, Search Engine Optimization (SEO), Usability/Accessibility | No Comments »

Natural Search Engine Optimization Vs. Paid Optimization

Tuesday, June 16th, 2009

Natural Search Engine Optimization (SEO) or Organic Search Engine Optimization are words you’re probably hearing quite often these days. We receive a lot questions about SEO and natural (or organic) versus paid options. So we decided it would be great to clarify these two different and complementary methods of SEO to help you better understand what it all means. (more…)

Tags: Natural Search Engine Optimization, Natural SEO, Organic SEO, Paid Search Engine Optimization, Paid SEO, search engine optimization
Posted in Search Engine Optimization (SEO) | No Comments »

Press Releases: What Happens After Submission (PART III)

Wednesday, May 20th, 2009

You’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets. Now you need to be prepared for speaking directly to the media.

Although this is the last part of our three part press release for search engine optimization series, this isn’t the last item on your list. It’s imperative you prepare your statements to the media before you send it out. You may receive phone calls, emails and in-person interviews in front of a video camera. You must be prepared! (more…)

Tags: news release, pr bigfork, press release, Press Releases, public relations, search engine optimization, seo
Posted in General, Press Releases, Search Engine Optimization (SEO) | No Comments »

Categories

Archives

Subscribe using RSS