Website Development, Website Design, Website Hosting, eCommerce and Search Engine Optimization in Bigfork, Montana

Archive for the ‘Social Media’ Category

Google+ Pages Now Open For Businesses, Brands, & Places!

Monday, November 21st, 2011

google-logoDo you already have a Google+ page?  Now you can have one for your business too! Google+ Business Pages have finally been released out into the social networking world.  Google is now allowing businesses, brands and any non-human entity to participate in its Google social network, through new Google Pages.  Businesses have wanted to be part of Google+ from the start.  In fact, many businesses and brands made use of regular Google+ accounts as a way to participate on the service despite their non-human status.  Find out more on how to create your own Google+ page! 

Here We Go Again - Facebook Changes

Tuesday, October 18th, 2011

How many of you have been overwhelmed by all the new Facebook changes?

You may have heard a lot of Buzz about the new ‘Timeline’ feature that was supposed to launch recently.  This is a stream of information about you: the photos you’ve posted, all of your status updates, the apps you’ve used, and even the locations of places you have visited. The Timeline is intended to be a virtual scrapbook of your life. The announcement of Timeline was met with great deal of excitement from some, and a lot of unhappy dread from others, and was the hottest topic of conversation in the internet community for a while. Now some are wondering what happened and where is the Timeline? According to a Facebook executive “we are still testing with developers - hope to roll it out for wider testing before the end of the year.”

Another change that is stirring the pot is the new permissions settings for ‘Facebook apps’.  Facebook apps now need only ask permission once to share stories on your behalf.  Previously, apps had to ask every time they shared information about you in your profile. Now, the first time you authorize the app, it will tell you what it is going to share about you. If you’re ok with that and accept the terms, the app never has to ask you again.

Another new feature to mention is the ‘Ticker’.  The ticker is a constant feed along the right margin of your page. It is a real-time list of things your friends are posting. The benefit of the Ticker is intended to be a place for all of the small, less consequential updates that you do not necessarily want to see on your main News Feed.

There are a few other changes to be aware of:

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Real Life Sharing

Friday, October 7th, 2011

So far I have been impressed by Google Plus.  I really like the Google’s Circles feature, you can create and name your own circles, that way you are sharing the right stuff with the right people!  I love the fact that all the photos and videos I take from my Android phone are directly uploaded to my Google Plus account.  This is perhaps the handiest feature of Google’s social networking site, and the one I use the most.

google-logoTake a quick look at Google+ here

Social Media offers myriad benefits to businesses

Monday, October 3rd, 2011

fbj

Our founder, Mike Callaghan, was recently interviewed by The Daily Interlake about the current state of Social Media Marketing and how businesses can use it to their benefit.  “The principals guiding online and social media marketing are generally the same as those that have guided businesses for decades.” Callaghan said.  “One of the main challenges is identifying who and where your customers and potential customers are and then picking the right web tools to target them.”

Not only are businesses taking advantage of Social Media more than ever by engaging with their customers, they are also utilizing the myriad of free web tools available to track and monitor the success of these ventures. Google Analytics and Facebook Insights provide a way for business owners to learn more about their clientele and demographics.

Regardless of demographics, businesses are finding that Social Media allows them to cross borders and reach national, even international audiences. “There are no borders on the Internet.” Callaghan assures, “For those businesses looking to reach customers beyond the Flathead or Montana, it’s wide open.”

The Flathead Business Journal contains excellent articles and information that will keep you informed about what is happening in our business community. Take this opportunity to read the full article and interview about Social Media, as well as the other interesting commerce news from our area here: http://www.dailyinterlake.com/app/magazines/pdf_files/20110919_fbj.pdf

What is a Community Manager?

Saturday, October 1st, 2011

In addition to Blogging Agents, Community Managers are one of the fastest growing professions in the United States and Europe. The emergence of Community Managers as a profession blossomed in 2007 as online social networking was raging into mainstream and social media was subsequently evolving into a marketing platform.

This is a full time sport and it’s here to stay! Your business can’t afford to stay disengaged.

Every network has some purpose, whether it’s to stay connected, discuss common interests, or promote a belief, brand or service. Community Managers are the leaders behind this purpose. They hold the creative and collective vision of their social networking community, managing relationships and collaborative processes built on strategy and ideas implemented in real time.

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Using Staff To Build Brand Loyalty

Monday, January 17th, 2011

With the leadership and guidance of your Community Manager, empower your entire staff to engage in Social Media and enjoy building your brand loyalty. (more…)

What is Social Media?

Thursday, January 13th, 2011

What exactly Is Social Media?

Social Media is a constant study of what’s trending right now. It is the hottest revolution since the Industrial Revolution. It’s the result of an economy that’s gone bust, and a population that wants to know the people behind the brand and just exactly who it is that they’re giving their money, their time, and their loyalty to. The rules change and evolve constantly and you need someone on your team to be on top of it with every twist and turn. This is the first time in the history of advertising that media is done in real time, with real people.

Social Media is about inspiring people to want to get to know you, your people and your brand. Social Media is about the following 3 things: Transparency, Authenticity and Engagement. It’s that simple.

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