Our founder, Mike Callaghan, was recently interviewed by The Daily Interlake about the current state of Social Media Marketing and how businesses can use it to their benefit.  “The principals guiding online and social media marketing are generally the same as those that have guided businesses for decades.” Callaghan said.  “One of the main challenges is identifying who and where your customers and potential customers are and then picking the right web tools to target them.”

Not only are businesses taking advantage of Social Media more than ever by engaging with their customers, they are also utilizing the myriad of free web tools available to track and monitor the success of these ventures. Google Analytics and Facebook Insights provide a way for business owners to learn more about their clientele and demographics.

Regardless of demographics, businesses are finding that Social Media allows them to cross borders and reach national, even international audiences. “There are no borders on the Internet.” Callaghan assures, “For those businesses looking to reach customers beyond the Flathead or Montana, it’s wide open.”

The Flathead Business Journal contains excellent articles and information that will keep you informed about what is happening in our business community. Take this opportunity to read the full article and interview about Social Media, as well as the other interesting commerce news from our area here: http://www.dailyinterlake.com/app/magazines/pdf_files/20110919_fbj.pdf