The web is based around links. Links that open doors to different pages in your website and links that open up your site to other sites. If you want users to follow the links on your site, you have to make them feel safe and confident in clicking the link. Let them know what to expect when they click on it.

The text used in a link is very important for usability, accessibility and search engine optimization. Link text should be descriptive, clear and concise. (more…)