SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found effectively and indexed by search engines. Why is SEO so powerful? Think of your website as a physical store or restaurant with wonderful...
View ArticleA client with a new website recently contacted me with a question that frequently confuses many. When she typed her company search terms in Google, her business not only showed up in the natural listings, it also showed at the top of the page, with...
View ArticleWriting for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information. Here are 10 best practices for writing and formatting content for the web: Use Upside-Down Pyramid Style Just...
View ArticleYou’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets. Now you need to be prepared for speaking directly to the media. Although this is the last part of our three part press release...
View ArticleIn our first post, we discussed why a press release can help with Search Engine Optimization (SEO) and the basics of how to write a press release. In Part 2, we will discuss how to distribute your press release. Part 3 will talk about what...
View ArticleYou’re a business owner with a great website. You sell your product online and your objective is to increase online sales. How do you go about this without breaking the bank? One part of your strategy… write and distribute an optimized, electronic press release. What...
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