Website Development, Website Design, Website Hosting, eCommerce and Search Engine Optimization in Bigfork, Montana

Posts Tagged ‘search engine optimization’

Why is My Google Listing Wrong?

Monday, November 16th, 2009

A client with a new website recently contacted me with a question that frequently confuses many. When she typed her company search terms in Google, her business not only showed up in the natural listings, it also showed at the top of the page, with other like businesses in the Bigfork area, next to a map. Unfortunately, the information displayed when she clicked on that listing was incorrect.

This is a common question, and easy to fix. In fact, as a business owner you should check this yourself and see if your business info is correct!

(more…)

Writing & Formatting Web Content

Wednesday, October 21st, 2009

Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information.

Here are 10 best practices for writing and formatting content for the web:

  1. Use Upside-Down Pyramid Style
    Just like newspaper writing, add the most important info up top because there is a good chance readers will not read the whole page.
  2. Keep Content Concise
    Web users are impatient so get to the point!
  3. Use Simple Language
    Because users are scanning your pages in a quick manner, unnecessary jargon and uncommon vocabulary can slow the user down or even turn them away. Also remember you have a large audience of various education levels, so it is best to keep language simple for all to enjoy. (more…)

Natural Search Engine Optimization Vs. Paid Optimization

Tuesday, June 16th, 2009

Natural Search Engine Optimization (SEO) or Organic Search Engine Optimization are words you’re probably hearing quite often these days.  We receive a lot questions about SEO and natural (or organic) versus paid options.   So we decided it would be great to clarify these two different and complementary methods of SEO to help you better understand what it all means. (more…)

Press Releases: What Happens After Submission (PART III)

Wednesday, May 20th, 2009

You’ve created an appealing release about your original glow-in-the-dark red bucket and submitted it to a variety of relevant media outlets.  Now you need to be prepared for speaking directly to the media.

Although this is the last part of our three part press release for search engine optimization series, this isn’t the last item on your list.  It’s imperative you prepare your statements to the media before you send it out.  You may receive phone calls, emails and in-person interviews in front of a video camera.  You must be prepared! (more…)

Press Releases: How to Distribute for Search Engine Optimization (SEO) PART II

Wednesday, May 6th, 2009

In our first post, we discussed why a press release can help with Search Engine Optimization (SEO) and the basics of how to write a press release.  In Part 2, we will discuss how to distribute your press release.  Part 3 will talk about what happens after your press release is sent and how to prepare for media inquiries.

Now that you have written a press release or had a professional write it for you, it is time to distribute it.  Below are a few tips for how to properly distribute your press release: (more…)

Press Releases: How they help with Search Engine Optimization (SEO) - Part 1

Wednesday, April 29th, 2009

You’re a business owner with a great website. You sell your product online and your objective is to increase online sales. How do you go about this without breaking the bank? One part of your strategy… write and distribute an optimized, electronic press release.

What exactly is a press release?

One definition from Dictionary.com defines press release as “a statement prepared and distributed to the press by a public relations firm, governmental agency, etc.”1 It’s also defined as “An announcement of an event, performance, or other newsworthy item that is issued to the press.”2 (more…)

BWD NewsletterBWD BlogBWD Blog RSS FeedsBWD Facebook PageBWD Twitter Page