Website Development, Website Design, Website Hosting, eCommerce and Search Engine Optimization in Bigfork, Montana

Posts Tagged ‘web content’

Your Website Is For Your Clients: Part 3 - Content Basics

Tuesday, November 23rd, 2010

This post is the final post in our 3-part series discussing the importance of focusing your website on your clients. This article will touch on some content basics for two very different types of website genres: an alternative music band website and a company that sells bedding.

Content is why users are on your website. You may have a nice looking site that is well laid out, but if there is no substance, users have no reason to stay on, or return to your website.

Your content should help new users decide if your product is the right choice for them. Many consumers turn to the web to research products and services before purchasing. They are not looking for an interruptive, hard-sell advertisement. Users just want more information on the product, great customer service if they have questions, and an easy and secure way to buy once they have decided to purchase. (more…)

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Posted in General, Usability/Accessibility | 2 Comments »

Your Website Is For Your Clients: Part 1 - Layout Basics

Wednesday, November 17th, 2010

A website is a representation of your company. Because you want your company to be represented well, it is natural to get caught up in personal taste and content preferences in the web design process. Of course you want to have a website that you can be proud of, but the best website for your company may not match the design you had envisioned.

The number one focus of everything you do on your website should be based around your users and creating an environment that will be welcoming and beneficial to them. The layout, design and content on your website should reflect the needs, expectations and appeal of your target audience.

Over the next few posts, this article will touch on some layout, design and content basics for two very different types of website genres: an alternative music band website and a company that sells bedding.

(more…)

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Posted in General, Usability/Accessibility | 1 Comment »

Writing & Formatting Web Content

Wednesday, October 21st, 2009

Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information.

Here are 10 best practices for writing and formatting content for the web:

  1. Use Upside-Down Pyramid Style
    Just like newspaper writing, add the most important info up top because there is a good chance readers will not read the whole page.
  2. Keep Content Concise
    Web users are impatient so get to the point!
  3. Use Simple Language
    Because users are scanning your pages in a quick manner, unnecessary jargon and uncommon vocabulary can slow the user down or even turn them away. Also remember you have a large audience of various education levels, so it is best to keep language simple for all to enjoy. (more…)

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Posted in General, Search Engine Optimization (SEO), Usability/Accessibility | No Comments »

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