Writing for the web is different than writing for print. Web users are in a hurry and prefer to scan pages and digest smaller amounts of information.

Here are 10 best practices for writing and formatting content for the web:

1. Use Upside-Down Pyramid Style
   Just like newspaper writing, add the most important info up top because there is a good chance readers will not read the whole page.
2. Keep Content Concise
   Web users are impatient so get to the point!
3. Use Simple Language
   Because users are scanning your pages in a quick manner, unnecessary jargon and uncommon vocabulary can slow the user down or even turn them away. Also remember you have a large audience of various education levels, so it is best to keep language simple for all to enjoy. (more…)