With the leadership and guidance of your Community Manager, empower your entire staff to engage in Social Media and enjoy building your brand loyalty.
You have an army of loyalists at your fingertips. It’s about giving this team the autonomy to make the right decisions on behalf of your brand. If you experience someone in your community who is upset, as long as their frustration is sincere, your social media team will be able to engage with them and respond sincerely. This is an opportunity to flip a situation around immediately and build a long term relationship. The more people you have plugged into your team, the more equipped you are to handle a disgruntled follower and the more measurable your results are to track as you watch your community respond and grow.
The 4 Rules of Living your Loyalty and bringing your staff on board with Social Media:
- Train Them – Give staff the tools they need to engage with one another.
- Trust Them – Give staff the autonomy to enjoy their community.
- Immerse Them – Send them out and saturate them in your community.
- Disperse Them – Encourage them to network and build relationships, and your brand.
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